Michael Dubin’s Ecommerce Startup Story: Dollar Shave Club


You might not recognize Michael Dubin’s name but you’ve definitely seen his viral video. His brand, Dollar Shave Club, exploded in popularity after his infamous video where he talks about the service his company offers. Dollar Shave Club is a subscription service that sells razors for a dollar

In 2016, Unilever bought Dollar Shave Club for $1 billion in cash. Dubin is still the CEO of the company.

The main takeaway from his e-commerce startup story is to make your brand stand out from the competition. His business model was unique as most don’t sell razors for one dollar. His video was funny and no one had really seen company videos like it before.


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